” The global functional foods market size was estimated at USD 161.49 billion in 2018. The global functional foods market size is projected to reach USD 275.77 billion by 2025? It is anticipated to expand at a CAGR of 7.9% during the forecast period. The major motive of incorporating the aforementioned additives in the food and beverage industry is to increase the nutritional content in food items.”
What Else is Out There?
Kind of interesting that the/a major discovery in the plant-based food market remained elusive for millennia. In 2019, researchers found Water Lentil is arguably the only plant that has Vitamin B12 in its makeup. Why so long? Primarily because B12 historically has been found almost exclusively in meat/dairy products. Vegans/Vegetarians relied on supplement by pill or injection. No one thought there could be a plant-based B12; so, no one bothered to look. Plant-based B12 (cobalamin) is easily digestible and water soluble.
Make no mistake; this a huge deal and referring to PONTUS PROTEIN POWER+? as a nutritional game-changer is directly appropriate.
At Pontus Water Lentils we saw the potential of the B12 discovery after we had started the Company. Vegans and Vegetarians who don’t get B12 from traditional sources; meat, eggs, milk etc., and older people who may have trouble absorbing the Vitamin could lead to a deficiency. A lack of B12 can result in anemia, fatigue, muscle weakness, intestinal problems, nerve damage and mood disturbances.
You Say Vegan, I Say Omnivore?
So Seniors and all Vegans/Vegetarians and those with digestive issues, listen up. As well as omnivores who need to upgrade their nutrition organically with a non-GMO product.
In India, 38 percent of the population are vegetarians. Israel, Taiwan, Austria, Italy have 10% or more of their folks claiming Vegetarianism. Rising quickly are the conscious and/or religious choices for turning away from meat, dairy, fowl for plant -based nutritional components.
Utilizing pure, organic additives for healthier living also augments the fight against Climate Change. The same fact underlies the growth of the Functional Food market.
At Pontus, we are as passionate about the process as we are about the final product. Through our CEVAS? system, we used a closed-loop process working with fish as the providers of the nutrition of the plants. This approach is the essence of Aquaponics. We use Rainbow Trout, which are raised to market size and sold. The revenue for these organic components will be sold at premium prices and will represent roughly 10% of gross revenues.
Harvest, Dehydrate, Refine, Sell, Repeat.
Our PONTUS PROTEIN POWER+? is not a one-trick pony, nor a tongue twister. 100 percent of the plant is refined to a fine, dare I say, gorgeous jade green powder. It is extremely high in antioxidants, dietary fibre, minerals and vitamins including Potassium (reread the B12 part above), Iron, Calcium, Vitamin E, Vitamin A, Omega Fatty Acids, Riboflavin, and Folate. Vegan, gluten-free, and non-GMO.? I am very confident that ?PONTUS PROTEIN POWER+? will exceed Health Canada Manufacturing Guidance for approval of Natural and non-prescription products.
For Vegans, the current product somewhat close to PONTUS PROTEIN POWER+? is soy protein, which can taste pretty nasty, is missing a lot of nutrients and lacks comparable water solubility. The actual Soy protein isolate has to be produced through a chemical process that can produce questionable ingredients like aluminum and hexane. The USDA states that likely 90% of Soy Protein is genetically modified. The majority of whey type protein powders are developed from dairy products.
I can’t give away any trade secrets, but the tease is almost as good. We combined five of literally 1000’s of strains of Water Lentils. One was protein-rich, one was a hyper-accumulator and the final three brought mad nutrients to the product.
The organic fish we ’employ’ are sourced from breeders we trust and know well. Before putting in the fish, they are quarantined from 2 days to 2 weeks to ensure no sickness or nasty microbes find their way into the CEVAS? system. As well as an integral part of our CEVAS? system the fish almost immediately perform as an early warning system should the process have any bacterial issues.
The CEVAS process flow is proprietary as is the ‘secret sauce’ of nutrients, all organic. We are constantly exploring other strains that will further enhance or positively impact the Aquaponic m?lange. You can read more about it here, with an article from our CTO.