VANCOUVER, B.C., February 24, 2021. Pontus Protein Ltd. (TSXV: HULK, FSE: 8YC) (“Pontus” or the “Company”), in a move to bring the Company’s first product to market, is pleased to unveil the design for their Pontus Plant Protein packaging.
Pontus’ goal was to create an easy-to-use sachet to build brand awareness, enable shopper visibility and encourage initial sampling of our Pontus Plant Protein product. The initial products we produced are being used as industrial samples and for early investors. Each sachet contains 5 grams of Pontus’ 42% protein powder for an on-the-go protein mixed into water or smoothies or for take-home trial. Pontus aims to distribute these retail-ready sachets to local and national retailers across Canada and the U.S. In the coming months, we are excited to announce that customers will be able to purchase sachets online directly from Pontus’ website and other online retail platforms.
As a sustainable aquaponic food company currently focusing on plant based protein, Pontus is committed to helping consumers create nutritious and delicious food and beverages. Pontus’ protein powder is the backbone of the Company’s initial product range due to the flexible way it can be used to enrich a wide variety of foods. Future products will include added-value products made with Pontus Plant Protein powder to reach new consumers.
“We wanted a design that clearly communicates what the product is and the benefits on the sachet. We need an easy to transport sachet for ecommerce sales, have a good shelf presence for future retail sales, and be convenient for consumers to go. We will be testing sustainable packaging for our next run of sachets, as we are a company that wants to be as sustainable as we can,” said J.R. Lopez, Pontus’ CXO. “We also wanted it to be appealing to a broad audience. Pontus Plant Protein is unlike other protein powders in that it is pure water lentils, that has not been processed or had any additives.”
Alson Nui, Pontus’ EVP, stated, “It’s an optimum way to get consumers to try Pontus Plant Protein and see how flexible the product is. The 5g sachet is an easy-to-use volume that can be added to water or smoothies for beverages on the go or at home or added to recipes enhancing the nutrition of food and beverages. We have identified a co-packer partner that will be able to run our initial production run, and we’re already working with them to create our industrial/investor samples. Following our initial production run, we anticipate to be able to significantly scale up our production capacity at our brand new, state-of-the-art production facility located in Surrey, British Columbia, once it is complete. In this regard, all of Pontus’ previously mentioned milestones are expected to be achieved as we have submitted our building applications, finalized our designs and have begun preparing for construction.”
For more information on the developments at Pontus’ Surrey, British Columbia production facility, please see the Company’s news release dated February 3, 2021 filed on SEDAR.
About Pontus Protein Ltd.
Pontus Protein Ltd. is a Vancouver, B.C. based company that grows water lentil protein for commercial use. Pontus is reinventing agriculture with their proprietary Closed Environment Vertical Aquaponic System (CEVAS™) – the farming of the future. Pontus specializes in the indoor vertical farming of water lentils that use 95% less water than traditional agriculture and no pesticides or chemicals. Pontus is committed to solving the global food crisis by providing access to sustainable indoor biosecure pure plant based proteins. Pontus’ water lentils can be harvested every 24 hours, exceed organic certification, and can be grown in any climate in a relatively small area. Our water lentil protein is filled with antioxidants, minerals, vitamins and all the amino acids, making a complete protein food source. Pontus aims to revolutionize the plant-based sector as the entire sector is currently based on two main protein sources: soy and pea. Lentil protein is far superior to pea and soy protein. It contains over 40% protein vs. 5-36% protein*, and Pontus aims at being the base protein for plant based food products, which will lead this movement that has begun in the world transitioning from meat based to plant based protein.
To learn more, please visit pontuswaterlentils.com.
On behalf of the Board of Directors
Connor Yuen, CEO
Pontus Protein Ltd.
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Certain statements in this release are forward-looking statements, which reflect the expectations of management regarding the Company. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future, including but not limited to, the production and distribution of Pontus’ Plant Protein sachet across Canada and the U.S., the availability of Pontus’s Plant Protein sachet for direct online purchase from Pontus’ website and other online retail platforms, the use of Pontus’ Plant Protein in future Pontus products, the anticipated completion of Pontus’ Surrey, British Columbia production facility and any anticipated production benefits therefrom, and Pontus’ ability to revolutionize the plant-based sector. Such statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements, including risks related to factors beyond the control of the Company. The risks include, but are not limited to, the following: the unknown magnitude and duration of the effects of the COVID-19 pandemic, the failure of Pontus to receive the necessary approvals from the City of Surrey for its proposed leasehold improvements at its Surrey production facility, the inability to complete the Surrey facility’s leasehold improvements, as well as other general business, economic, or market related risks beyond the director control of the Company and which may affect the Company’s business, operations, or products. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them. The Company undertakes no obligation to update forward-looking information if circumstances or management’s estimates or opinions should change, unless required by law. The reader is cautioned not to place undue reliance on forward-looking information.
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